Looking at the sales of LED lamps in the first half of the year from the electricity supplier data

According to the lamp town logistics company, the year-on-year increase in the number of lamps launched by the network channel is higher than that of the physical stores. In the past two years, high rents have caused many lighting industry end-market retailers to struggle, and more people have turned their attention to the e-commerce platform. The lighting industry will usher in the peak season of “Golden 9 Silver 10”, which is also the peak time for ordering. Xiao Bian studies China with Taobao Index (data sources include total data of Taobao and Tmall) and Ali Index. The consumer's LED data can also be used to understand Taobao search hotspots, inquire about the trend of transactions, locate consumer groups, and research market segments. Perhaps the 1 to 8 months of this year's e-commerce index can provide you with a reference.

Taobao index

LED in Taobao index segment maximum of 26 species, category distribution accounted LED single lamp, ceiling lamps, watches, lighting, exterior lights, reading lamps and other LED single lamp , up to 32.03%, the second is a ceiling lamp, accounting for 14.6%, of which, LED single lamp in the most recent month of the brand including Bright Beauty, Hui Zhuo, etc., these two best-selling LED lamps such as E273WLED bulbs for sale The price is about 5 yuan, the price is astonishing. The fourth-ranked Philips brand 3W LED bulb costs 29 yuan, which is a large difference.

In the Taobao index, enter the keyword LED, you can get this year's Taobao search trend newsletter: "LED" search index for the last thirty days was flat compared to the same period last year, 14.8%. In the past six months, consumers searching for LED mainly concentrated in provinces and regions such as Hong Kong, Guangdong, and Fujian. The proportion of the population was the highest in Guangdong Province, reaching 25.08%. The second largest in Jiangsu Province accounted for only 7.13%, and the consumer level was also mainly located. Intermediate (accounting for 56.2%). Although the search index growth is not much, but the transaction index trend is gratifying, the briefing said: "LED" in the last 30 days of the transaction index of 7.9%, compared with 247.3% over the same period last year. Similarly, the province with the largest number of LED purchases was Guangdong Province, accounting for 18.85%, and the second Jiangsu Province accounted for only 7.86%.

Ali Ali index

index is based on the basic data Alibaba calculated daily operations, Ali index, sub-sectors, including LED lighting LED lighting, Professional Lighting, Outdoor Lighting, Lighting Accessories And so on, the following search using LED lamps as keywords. The price index trend chart shows that since the beginning of this year, the price of LED lamps has been falling all the way, and the supply index has been climbing all the way. From January to August of this year, the purchasing index (the higher the index is, the more the purchase volume is shown) can be seen that the LED lighting procurement index reached the new highest peak on August 21st, which is 5,812, ranking first. Sub-sector LED bulbs have paid 483,358 in the last three months, which is higher than the sum of LED downlights and LED light strips. Among them, novice buyers accounted for more than half of the buyer's composition, reaching 57%, and unattended suppliers also reached 26%. Not surprisingly, the top five suppliers in the industrial belt distribution are in Guangdong Province, Zhongshan City, Guangdong Province, and Baoan District, Shenzhen City, Guangdong Province ranks one or two, leaving other industries far behind.

Zhongshan Guzhen is a gathering place for small and medium-sized LED companies. In the past two years, it is estimated that there have been no fewer than 1,000 LED companies in Guzhen town, and 95% of them are small or micro enterprises. The price war is very serious. In the future, once a strong brand is involved, their living space will become very small. Shenzhen Baoan District is one of the earliest sources of LED industry in China. There are nearly 600 professional LED companies and affiliates, accounting for 45% of the total number of LED companies in Shenzhen.