Make a good quality: the domestic LED manufacturer artisan spirit to create a domestic LED LED national brand

With the breakthrough of LED product technology and the differentiation and specialization of market demand, the niche market has become a new blue ocean in the post-LED era. Among them, LED automotive lighting has become a field of great concern.

At the same time, the rise of new energy vehicles has driven LED lighting applications. According to statistics from senior engineers, the sales of new energy vehicles in China will reach 1.1 million in 2018. The penetration of LEDs in new energy vehicles is also continuing to increase. According to data from the GGII, the LEDs in the LEDs have reached 8% in 2017, and the application of taillights has exceeded 75%. This data will be further enhanced. It can be seen that LED automotive lighting has a broad market space.

According to GGII data, the size of China's LED automotive lighting market reached 24.5 billion yuan in 2017, a year-on-year increase of 26%. With the infiltration of LED car lighting gradually in the mid-end models, LED car lighting will maintain a rapid growth trend in the future, GGII expects that China's LED car lighting market is expected to exceed 42.5 billion yuan in 2020.

Song Xiaoqing, general manager of Hongli Zhihui Automotive Lighting Division, said, “Although the overall penetration rate of LED lighting market is still not very high, many auto manufacturers still use traditional halogen lamps, but in terms of development, halogen lamps will definitely be At the same time, the current growth space of the automotive lighting market is not only the original car market, but also the emerging new energy car market. Therefore, I think LED lights are a trend."

According to analysts from the Institute of Advanced Industrial Research and Development LED, "LEDs are much more widely used in new energy vehicles than traditional vehicles. The popularity of new energy vehicles will drive the growth of LED automotive lighting. Next, LED automotive lighting penetration will Enter the accelerated penetration period."

As we all know, automotive lighting is mainly divided into car headlights, taillights, daytime running lights, fog lights and interior lighting according to the use. With the rapid decline of LED prices, LEDs have been widely used in daytime running lights, tail lights, interior lighting and other fields. Because of the relatively high technical threshold, the car headlights are more used in high-end models. However, with the advancement of LED technology and the upgrading of automobile consumption, LED headlights will also become popular in mid-end models.

For a long time, the global market for automotive LED light source products has been firmly controlled by international giants such as OSRAM, Lumileds and Nichia. The main reason is that automotive products are related to personal safety, and the corresponding technical regulations, reliability, consistency and other requirements are compared. High, and the whole system is much more complicated than general lighting fixtures, and the threshold is high, which makes it difficult for general LED light source, module and lamp manufacturers to enter the vehicle supply chain.

Therefore, there are still relatively few domestic enterprises entering the vehicle supporting market. Unlike the domestic post-installation market enterprises, Hongli Zhihui is a company that dares to break through. It has completed the car-level LED through continuous introduction of talent equipment, organizational structure recasting, integration of raw materials and resources, and strict control of process. The layout of the three major components of packaging, LED lamp intelligent module and LED car intelligent lighting. And continue to improve the cost-effectiveness of similar products, to create a self-owned brand of domestic automotive LEDs that customers can choose with confidence.

As far as the car-level LED package is concerned, Song Xiaoqing revealed that “As of now, the LED lamp package products of Hongli Zhihui have been laid out from small power to high power, and the backlight LEDs as small as 0.1W are as large as 10W. Above high-power LEDs. And our 3528, 3433 full-line LEDs have successfully passed AEC-Q102 & IEC 60810 reliability quality verification."

High temperature test

Pulse life test

It is worth mentioning that as a Chinese-made brand, Hongli Zhihui is one of the first companies in the world to pass these two reliability tests by third-party laboratories (SGS) (the report was completed on March 12), and SGS further verified Hongli Zhihui's automotive LED quality helps it to consolidate the growth of domestically produced automotive light sources.

At present, as a lighting electronic product for vehicles, it is necessary to pass the rigorous tests required by the AEC-Q102 or IEC60810 standards before going public, and it is only after passing the certification that the tickets for the automobile market can be obtained. In the industry, one of the most demanding keywords for automotive LED lighting is the “car level”.

From the perspective of certification, to meet the "car level" requirements, it must first meet and pass the AEC-Q102 & IEC 60810 certification requirements, and at the same time pass the ISO/TS16949 system certification; and UL certification is the entry into the US market. Voucher; CE certification, open the passport of the European market. From the product itself, reaching the "car level" puts more stringent requirements on the performance of the LED light source.

Song Xiaoqing said, "The car grading level requires the car lamp to have high safety, that is, the consistency and reliability of the product. In other words, it is to ensure the personal safety of the car after the car is driven out. As for the life problem There is no need to emphasize, because the 10-year life has become the basic guarantee for the front-mounted lights, and will guarantee 15 years of life in the near future."

Hongli Zhihui is currently one of the few manufacturers in China to enter the automotive LED lighting front-loading market. The “car-level” is no longer the “roadblock” for its penetration into the automotive lighting front-loading market.

It is reported that Hongli Zhihui is focusing on the development and production of automotive LED technology in terms of consistency and reliability. With the continuous strengthening of technical strength, now Hongli Zhihui's automotive LEDs can compete with international giants such as Osram, Philips and Nichia, and provide customers with a domestic LED brand that can be safely selected.

"For car manufacturers, manufacturing cars must be committed to the lives of consumers. For LED car manufacturers, our car light source must also promise the driver's life. This is a social responsibility, is to do the automotive industry. Therefore, Hongli is committed to quality in the spirit of craftsmanship. At present, our products are comparable to international giants in terms of safety and product quality. At the same time, we will provide customers with the best quality service and continuously improve the cost performance of supply and demand. Song Xiaoqing told Gaogong LED.

It is reported that at present, Hongli Zhihui has cooperated with some auto manufacturers to jointly develop products. Among them, there are some well-known car companies at home and abroad.

All in all, although the current LED brand in China's automotive industry is still concentrated in the hands of a few international companies, with the rapid growth of the industry, the country is paying more attention to the entire electronics industry and the continuous development of China's domestic professional automotive LED manufacturers. In the future, the automotive LED market will gradually enter a period of balanced and diversified prosperity.