The persistence of cold winter weather across the country has failed to stop the enthusiasm of a group of people who are known as "chasing the sun business and digging out the sun's wealth." After more than two years of development, the industrial scale has rapidly increased from less than 10 billion yuan to 50 billion yuan. China's solar thermal companies have once again launched a new impact on the "annual output value of 100 billion yuan."
Recently, it was learned that since entering this year in November, many domestic large and medium-sized solar water heater companies have started a series of operations around the 2011 market goals, product marketing, township promotion, industrial park layout and other issues, many companies have used dealership marketing years Yes, activities such as unveiling new products, releasing policies, and taking money from shipments have started.
Wang Chengying, a new energy industry observer, believes that “for all solar energy companies, it is a crucial period for inventorying achievements in the past year and laying out new markets for the new year. The performance of new products, policy introductions, and cash back shipments is directly determined. The growth space and development speed of the company in 2011."
Marketing Annual Meeting 2011
Say "One year's plan is in the spring." For many domestic solar thermal companies, due to the strong leading position of solar, Sangre, Huangming, Linuoruite and other large companies, the annual marketing layout will be comprehensive. in advance.
It is understood that since November, solar rain and other companies have suddenly run away, and with the “big brands, big markets, and big futures,” they have suddenly opened the marketing curtain for the solar thermal market in 2011. Since then, Sang Le, Huang Ming, Norit, brilliant, Hua Yang and other companies are quickly followed up.
In December, it will become a concentrated outbreak month for the domestic solar energy enterprise marketing conference. Four Seasons Mu Ge took advantage of the completion of the “Luoyang Solar Thermal Industrial Park” to open up a new strategy of “distributing the whole industry chain” for the 10 years of the solar thermal industry in China. Since then, as a leader in the solar thermal industry in Zhejiang, Tongji Sunshine has launched a “Merchants’ Shareholders’ Pragmatic Plan” with the corporate philosophy of “One mind and one mind” and has established joint venture sales companies with distributors throughout the country. The intensive cultivation of regional markets. Sun Bao, Haier, Meiling, Wanbao, Wanjiale, Changhong, Midea, Oaks and other companies have also opened the annual marketing conference.
According to a person in charge of a solar energy company in Shandong, "At present, some large companies have repaid hundreds of millions of dollars in circulating funds through annual investment promotion activities. Several big companies have received a marketing conference that has received 300-500 million yuan in annual sales. Businesses pay back money, and some small businesses can also collect cash back payments ranging from tens of millions of dollars, which means that if someone has a large amount of money, then there will be more dealers who pull cages, and the market in 2011 will be certain. Can take the lead."
In addition to the layout of the market for the new year, “China Enterprise News” also saw in the interview that some solar thermal companies began to repay society and consumers while the company is growing. Four Seasons Mu Ge started a “home **” recently, which aims to provide assistance to the company’s internal employees, distributors and their employees. While Sun Rain launched the “Thousands of Villages” solar project, Tongji Sunshine promoted a number of strategic markets along the “10 million m2 solar environmental protection value equivalent to 1,000 hectares of forest” green dream. layout.
Industrial upgrades push product innovations With the escalation of the industrial upgrading of the entire solar thermal industry at the end of 2009, the level of domestic product R&D and functional innovation has been significantly improved.
Chen Ronghua, general manager of solar rain marketing, pointed out: "The competition of enterprises is ultimately the competition of the business model. The competition in the market is ultimately the competition of product innovation. From the year we started the solar energy products with 'insulated walls' and from the endothermic era Since the upgrade of the hot era, Sun Rain has always focused on innovation and investment in product research and development."
Following the full promotion of the popularization and application of fully automatic solar energy in the market since 2009, after the industrialization application of automatic water heaters was opened, in December this year, Four Seasons Muge once again used its own technical strength to launch a future-oriented market. "Internet of things solar water heaters", the integration of wireless information control technology, intelligent sensing technology and low-carbon technology, opened the development space of the solar thermal industry in advance.
Recently, Sunbao launched the "UV" series of bactericidal solar water heaters through technology cooperation with Southeast University. Using UV sterilization technology, the sterilization rate reached more than 95%, solving the industrial problems that plagued the solar water heater industry for more than 10 years and the water quality is prone to bacterial contamination. Solar water heaters are also directly into the era of healthy development.
In addition, companies such as Tongji Sunshine, Haier, and Brilliant have also exerted their efforts to innovate product technology and launched products with different functions in response to the needs of differentiated markets.
Chen Ronghua revealed that at this stage, solar energy companies mainly produce and manufacture water heaters. Next, they have to develop products such as solar-thermal heating and solar thermal heat refrigeration. At present, solar rain has completed the relevant product technology reserves. The reporter also learned that at present, the solar thermal power generation project of Huang Ming and the Chinese Academy of Sciences is also in the experimental construction stage. With the increase of investment in product technology research and development by enterprises, the space for future development and expansion of domestic solar thermal energy companies will be infinitely amplified, and it is expected to achieve diversified expansion.
Zhu Jun, deputy secretary-general of the China Household Electrical Appliances Association, pointed out that “in 2011, solar water heaters will also face a new round of upgrading and transformation, especially in key technologies such as product technology, market applications and marketing, all of which will require the establishment of large-scale enterprises. Market innovation groups, and it is very important to have early layout and early occupation."
