The road to counterattack of LED panel lights is not easy

Since the transition from ordinary Yuba to integrated ceiling in the home improvement field in 2009, flat panel lights have naturally become the new favorite of the industry. On the one hand, due to the progress and maturity of LED technology, it has played a crucial role in promoting the popularization of flat panel lights; on the other hand, thanks to the promotion of its image and market positioning by LED panel light manufacturers.

It is understood that LED panel light products include side lighting and direct lighting. The frame materials include aluminum alloy, aluminum-plastic, aluminum, cold-rolled steel plate + PC, etc., and the packaging method is also emphasized. The side lighting panel light has a lightweight body. It has the advantages of thinness, convenient installation and transportation, etc. The disadvantage is that it is easy to emit unevenly. The advantage of the direct-type flat panel light is that the light is uniform and the brightness is sufficient; the disadvantage is that it is heavy and relatively inconvenient for transportation and installation.

Up to now, traditional kitchen and bathroom lights have been basically replaced by Led Panel Lights, and many traditional lighting fixtures may be replaced by flat panel lights in the future. Because there are many home decorations now doing whole house ceilings, supporting integrated ceilings, walls and roofs are all gussets; some villas are also designed as second-level roofs and third-level roofs, the effect of hanging out is quite good, and it is convenient and quick to install , and no pollution, flat lights are very suitable.

The market share of LED panel lights is increasing year by year. According to statistics, the global LED industrial and commercial lighting market is expected to grow at a compound annual growth rate (CAGR) of 30.8% from $12.92 billion in 2012 to $86.08 billion in 2019.

According to the merchants, the market prospect of the flat panel lamp is promising in the future, the market sales demand will increase, and the use will be more extensive. Whether it is downstream distributors or end customers, the awareness of LED panel lights is increasing, and they are slowly occupying part of the downlight and kitchen and bathroom lighting markets, and will be more popular with cost-effective products. In addition, in the future, flat panel lights will develop in the direction of linearization, linearization and individualization, so as to adapt to various and rich building skins.

With the increasingly fierce competition of LED lighting, it is not only the competition of products, but also the competition of subdivisions. Many people in the industry believe that, as one of the important segments of home and office lighting, flat panel lights will inevitably become the mainstream of single products in the future.

At the same time, with the entry of more and more brands, the entire market has become more and more homogeneous, and it is difficult to distinguish brands from brands. How to achieve differentiation is particularly critical. This is also worthy of a longer-term strategic layout for manufacturers.

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